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powering Christian social media
Strategy
Do you have a strategy for social media?
Have you thought about who will see you online and what your social media says about you?
Talitha Media can help you think about how you get the
best out of social media.
Who are your posts for?
Think about who will see your posts - donors, supporters, volunteers, people your organisation supports, people who don't know about your charity yet?
What stories can you tell?
Who has your organisation helped? Do you have any stories or testimonials to share? Videos and photos of people can help promote your organisation on social media
"Shop Window"
If social media provides a "shop window" to your organisation, what do you want people to see? Who are you? What do you do? What are your priorities?
What have you already got?
Do you have information/ stories/ products/photos/ videos on your website that could be shared? Does your website currently reflect who you are? Do you have a newsletter or emails that you could share with a wider audience?
What's most important?
What do you want to get out of social media? New followers, getting your message "out there", informing current members about events, information sharing, something else?
Branding
Do you have a look and feel to your organisation already? Logo, colour scheme, branding guidelines, tone of voice used in your marketing? Are you formal, friendly, classic, up-to-date? Who is your organisation aimed at?